I’m Jacob Towle, a digital product designer.

I design intuitive, user-focused experiences. Helping everyone from start-ups to global teams bring ideas to life. Check out some selected work below, or get in touch if you’d like to chat.

Cascade

I helped a SaaS startup launch a risk compliance platform for the construction industry, enabling companies and consultants to get building faster.

Product Design

Start up

Case Study

Caddi

I designed a food tech SaaS product that streamlines kitchen operations, improves production data capture, and simplifies due diligence for busy teams.

Product Design

Start up

Case Study

Notable brands I've designed for:

Notable brands I've designed for:

UKRI No Limits

UX/UI

Service

Case Study

Creating an intelligent digital platform to connect diverse talent to the right opportunities, aiming to transform the UK’s skills and talent pipeline.

Microsoft Industry | Events

Consultation

Case Study

Understanding visitor behaviour and digital opportunities for Microsoft during global industry events

PitchPower | NLS

Product Design

Integrating the National League System into PitchPower and designing the UI for an AI powered pitch analysing tool

Flutter | Dibz

Product Design

App Store

Initial concept work for a new app within Flutter's portfolio (PaddyPower, Betfair etc.) which subsequently secured funding, and has now been successfully launched.

Brent Cross Town

Creating an immersive digital showcase of one of Europe’s largest town centre regenerations. Resulting in 100% increase in referral traffic and 120% increase in sales brochure downloads.

Other stuff

What I've been up to:

At Atomic, my role as a product designer covers product design and feature work in hardworking, technical, and information-sensitive systems for large companies like JCB and Rolls Royce, in addition to varied creative web projects for clients of all sizes. I'm also leading the adoption of AI into our design and development process, so I spend a lot of time exploring new tools and workflows; especially where speed from idea to prototype is key.

Now

Atomic

Product Designer

Atomic

Product Designer

2024

Tribus

Product Designer

Tribus

Product Designer

2022

Bolser

UX/UI Designer

Bolser

UX/UI Designer

2021

Ponderosa

Digital Designer

Ponderosa

Digital Designer

2020

Twinkl

Designer

Twinkl

Designer

2020

D&AD New Blood

Wooden Pencil

D&AD New Blood

Wooden Pencil

2017

UoC Graphic Design

BA (Hons)

UoC Graphic Design

BA (Hons)

What I Bring:

5+ years experience designing practical, user-focused products and websites in agency environments.

Experience shipping, from early MVPs to technical platforms and high-traffic sites.

5+ years experience designing practical, user-focused products and websites in agency environments.

Experience shipping, from early MVPs to technical platforms and high-traffic sites.

Varied exposure to scale, from ambitious start-ups to global tech giants like Microsoft.

Proven ability to take full ownership of projects from idea to delivery.

Flexible and pragmatic, happy dealing with ambiguity and shifting priorities.

Obsessive level of craft and design taste, but able to give and receive feedback with no ego.

Strong collaboration with developers, clients and other designers.

5+ years experience designing practical, user-focused products and websites in agency environments.

Experience shipping, from early MVPs to technical platforms and high-traffic sites.

Varied exposure to scale, from ambitious start-ups to global tech giants like Microsoft.

Proven ability to take full ownership of projects from idea to delivery.

Flexible and pragmatic, happy dealing with ambiguity and shifting priorities.

Obsessive level of craft and design taste, but able to give and receive feedback with no ego.

Strong collaboration with developers, clients and other designers.